Achieving Breakthrough results
For teams and organisations that want more than incrementalism.
Why most teams never achieve them
It’s not because of lack of talent.
It’s because they don’t know how.
Instead, they become:
- Trapped in business-as-usual.
- Over-happy with small gains
- Full of activity instead of action
The good news?
the needed capabilities can be developed.

The Essential Triangle™
Think about fire.
Every fire needs three essential ingredients.
Heat. Fuel. Oxygen.
Remove just one…
…and the fire goes out.

Breakthrough Results work exactly the same way. They depend on three essential capabilities:
Breakthrough Thinking™
Create big possibilities others never see.
Bold Action™
Create breakthrough progress, not just busy activity.
Fierce Intentionality™
Develop the energy, commitment and resilience to make it happen.
Together they form The Essential Triangle™
Miss one, and your results will never be breakthrough.
Building the Three Capabilities
No capability is built from doing one thing.
Each capability is built from using new practical tools.
Each tool uses a bite-size video and key visual to make a powerful idea instantly understandable and easy to apply.
No lectures
No talking heads
Just powerful tools
Each tool on its own is powerful
Put them together and you have a
PERSONAL PERFORMANCE TOOLKIT.
This is a practical resource you can continue using, for life.
Putting it into practice
A toolkit alone does not create breakthrough results.
You need a hugely challenging ambition to aim at.
Consider what in your dreams might be done achieved over the next 12-18 months.
Then ask yourself the key question:
“If my life depended on it, and all other priorities disappeared, how much of that could I achieve in the next 40 days?”
The answer becomes your 40-Day Breakthrough Project™.
You then use your Personal Performance Toolkit™ to make that breakthrough happen.
Now imagine every member of a team using the same methodology.


Proven methodology
Developed and applied for more than 25 years in some of the world’s most demanding organisations.
KFC China
Helped launch KFC in China and build it into the No.1 consumer brand.
Yum! Brands
Helped grow from US$4 billion to US$32 billion, with ABR’s contribution recognised by The Economist™.
Unicef UK
Transformed a struggling charity football match into Soccer Aid, generating more than £16 million annually.
Indra Nooyi personally took her top 70 PepsiCo execs through the programme™
Founder Pedigree
John O’Keefe
Prior member of the British Olympic Squad
Developing the mindset, commitment and resilience required for elite performance.
Proctor & Gamble Top 20
Reached P&G’s Top 20 Global Leaders, helping shape one of the world’s most respected performance cultures.
Business Beyond the Box
Author and creator of the principles that underpin ABR™.
25+ years of application
From first-line managers to CEOs.
Making It Stick
Most programmes end… then business as usual returns.
- Meetings
- Messaging
- Back-to-Backs
Momentum fades… projects stall… old habits return
But ABR™ breaks through this clutter.
The AI-powered ABR Guide and Galvanizer™
It supports every participant throughout their 40-day Breakthrough Project™, helping turn good intentions into breakthrough results.
It Guides
- Recommends the right Visual Breakthrough Tool™ at the right moment.
- Shows how to apply it to the challenge in front of you.
- Helps translate powerful ideas into practical action.
It Galvanizes
- Keeps momentum alive amid everyday pressures.
- Challenges comfort thinking.
- Encourages bold action.
- Sustains the energy and commitment required to succeed.
The Result
Breakthrough projects become breakthrough results.
Success builds confidence.
Confidence creates bigger ambitions.
Over time, breakthrough results become part of the culture.
How ABR™ Works
One team.
Any size.
One shared methodology
Breakthrough Results.
Building the capability to achieve breakthrough results — project after project.
20-Day Team Sprint™
Personal Performance Toolkits™
40-Day Breakthrough Projects™
AI Guide & Galvanizer™
Breakthrough Results™
Find out more:
“The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”
— Michaelangelo