Achieving Breakthrough results
For teams and organisations that want more than incremental progress. A practical programme that develops the capabilities behind breakthrough results.
Why most teams never achieve them
It’s not because of lack of talent. It’s because they don’t know how. Instead, they become:
- Trapped in business-as-usual.
- Celebrating incremental improvement as though it were special.
- Immersed in hectic activity leaving no time to create meaningful action.
The good news?
the needed capabilities can be developed.
The Essential Triangle™
Think about fire. Every fire needs three essential ingredients: Heat. Fuel. Oxygen. Remove just one… and the fire goes out. Breakthrough Results work exactly the same way. They depend on three essential capabilities:
Breakthrough
thinking™
Create possibilities others never see.
Bold
Action™
Create breakthrough progress, not just busy activity.
Fierce
Intentionality™
Develop the energy, commitment and resilience to make it happen.
Together, they form The Essential Triangle™
Miss one, and your results will never be breakthrough.
Building the three capabilities
No capability is built from one big insight. It is built from practical tools that work together like a jigsaw. Each Visual Breakthrough Tool™ uses a bite size video and key visual to make a powerful idea instantly understandable, memorable and easy to apply.
The visual is not decoration. It is what makes the idea easier to remember and easier to use when it matters most. No lectures. No talking heads. Just practical tools that strengthen in turn each of Breakthrough Thinking, Bold Action, and Fierce Intentionality.
Individually, each tool is powerful. Together, they become your Personal Performance Toolkit™ — a practical resource you can continue using long after the programme ends.
Putting it into practice
A toolkit alone does not create breakthrough results. Every participant identifies a breakthrough result they would love to achieve over the next 12–18 months — the transformation that would make the greatest difference. Then they ask one simple question:
“If my life depended on it, and all other priorities disappeared, how much could I achieve in the next 40 days?”
The answer becomes their 40-Day Breakthrough Project™.
They then use their Personal Performance Toolkit™ to make that breakthrough happen.
Now imagine every member of a team using the same methodology.
Proven methodology
ABR™ has been developed and applied for more than 25 years in some of the world’s most demanding organisations.
KFC China
Helped launch KFC in China and build it into the No.1 consumer brand across all categories.
Yum! Brands
Contributed to growth from US$4 billion to over US$32 billion, with ABR’s contribution recognised by The Economist.
Unicef UK
Helped transform a struggling charity football match into Soccer Aid, one of the UK’s most successful fundraising events – generating more than £16 million annually.
Indra Nooyi personally took the programme — and then took her top 80 leaders through it.
Founder Pedigree
John O’Keefe
British Olympic Squad
Former member of the preliminary squad — first-hand experience of the mindset, commitment and resilience required for elite performance.
Proctor & Gamble Top 20
Reached P&G’s Top 20 Global Leaders, helping shape one of the world’s most respected performance cultures.
Business Beyond the Box
Author and creator of the principles that underpin ABR™.
25+ years of application
From first-line managers to CEOs.